{"product_id":"targeting-the-mature-traveler-jacqueline-jeynes-9781952538469","title":"Targeting the Mature Traveler: Developing Strategies for an Emerging Market","description":"\u003cb\u003eThis book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press.\u003c\/b\u003e\u003cp\u003eIt identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.\u003c\/p\u003e\u003cp\u003eCustomer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond.\u003c\/p\u003e\u003cp\u003eDespite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward.\u003c\/p\u003e\u003cp\u003eWhether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jacqueline Jeynes\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1952538467\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781952538469\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.32d","brand":"Jacqueline Jeynes","offers":[{"title":"Paperback","offer_id":43982595522815,"sku":"9781952538469","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a3c596d4-bd2e-4927-9e72-b6472ca85310.jpg?v=1683262041","url":"https:\/\/www.whiterainbookhouse.com\/products\/targeting-the-mature-traveler-jacqueline-jeynes-9781952538469","provider":"WR Book House","version":"1.0","type":"link"}