{"product_id":"tarun-gupta-subba-rao-chaganti-9789347311765","title":"Tarun Gupta: The Man who taught Marketing to the Indian Pharmaceutical Industry","description":"\u003cp\u003eThe Man Who Taught Marketing to the Indian Pharmaceutical Industry\u003c\/p\u003e\u003cp\u003eHow does an entire industry learn to think like a profession?\u003c\/p\u003e\u003cp\u003eBefore pharmaceutical marketing in India became disciplined, data-driven, and system-led, it was energetic but fragmented-driven more by individuals than institutions. One man quietly changed that.\u003c\/p\u003e\u003cp\u003eThe Man Who Taught Marketing to the Indian Pharmaceutical Industry tells the story of Dr. Tarun Gupta (TG), the teacher-practitioner who professionalized pharma marketing not through slogans or scale, but through method, structure, and judgment.\u003c\/p\u003e\u003cp\u003eDrawing on his formative years at Boots, his transformative leadership at Glaxo and Burroughs Wellcome, and his later role as a revered teacher at JBIMS and NMIMS, this book traces how TG introduced ideas that now define modern pharmaceutical marketing: product managers as leaders, disciplined field execution, prescription auditing, continuous training, ethical systems, and clarity of accountability.\u003c\/p\u003e\u003cp\u003eBy the late 1970s, an extraordinary outcome had emerged-more than half of Indian pharmaceutical marketing leadership was being led by professionals trained under the system TG helped build. This was not dominance by design, but influence by diffusion.\u003c\/p\u003e\u003cp\u003eWritten by Subba Rao Chaganti, who worked and learned under TG's tutelage, this book is part biography, part leadership study, and part field manual.\u003c\/p\u003e\u003cp\u003eEssential reading for pharma marketers, business leaders, management students, and educators, this book shows that industries evolve not by chance-but when someone teaches them how to think\u003c\/p\u003e\u003cp\u003eBecause real leadership does not create followers.\u003c\/p\u003e\u003cp\u003eIt creates standards that endure.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Subba Rao Chaganti\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9347311766\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789347311765\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pharmamed Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.41d","brand":"Subba Rao Chaganti","offers":[{"title":"Paperback","offer_id":48997578637567,"sku":"9789347311765","price":26.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/tarun-gupta-subba-rao-chaganti-9789347311765","provider":"WR Book House","version":"1.0","type":"link"}