{"product_id":"tastemaker-monica-penick-9780300221763","title":"Tastemaker: Elizabeth Gordon, House Beautiful, and the Postwar American Home","description":"\u003cb\u003eA riveting and superbly illustrated account of the enigmatic \u003ci\u003eHouse Beautiful\u003c\/i\u003e editor's profound influence on mid-century American taste \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e From 1941 to 1964, \u003ci\u003eHouse Beautiful\u003c\/i\u003e magazine's crusading editor-in-chief Elizabeth Gordon introduced and promoted her vision of \"good design\" and \"better living\" to an extensive middle-class American readership. Her innovative magazine-sponsored initiatives, including \u003ci\u003eHouse Beautiful\u003c\/i\u003e's Pace Setter House Program and the Climate Control Project, popularized a \"livable\" and decidedly American version of postwar modern architecture. Gordon's devotion to what she called the American Style attracted the attention of Frank Lloyd Wright, who became her ally and collaborator. Gordon's editorial programs reshaped ideas about American living and, by extension, what consumers bought, what designers made, and what manufacturers brought to market. This incisive assessment of Gordon's influence as an editor, critic, and arbiter of domestic taste reflects more broadly on the cultures of consumption and identity in postwar America. Nearly 200 images are featured, including work by Ezra Stoller, Maynard Parker, and Julius Shulman. This important book champions an often-neglected source--the consumer magazine--as a key tool for deepening our understanding of mid-century architecture and design.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Monica Penick\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0300221762\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780300221763\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Yale University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/13\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 260\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.10h x 8.40w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2018","brand":"Monica Penick","offers":[{"title":"Hardcover","offer_id":48086469640447,"sku":"9780300221763","price":69.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8e0d9df9-f65d-4e63-a044-f6eb71e2ae62.jpg?v=1769094846","url":"https:\/\/www.whiterainbookhouse.com\/products\/tastemaker-monica-penick-9780300221763","provider":"WR Book House","version":"1.0","type":"link"}