{"product_id":"teach-social-media-matthew-j-kushin-9781088489918","title":"Teach Social Media: A Plan for Creating a Course Your Students Will Love","description":"\u003cp\u003e\u003cb\u003e\"When it comes to leaders in the social media pedagogy space, Matt Kushin is a pioneer. Not only is Matt an exceptional researcher, but a leading voice in the field with his through and innovative assignments. His new book \u003c\/b\u003e\u003ci\u003eTeach Social Media: A Plan for Creating a Course Your Students Will Love\u003c\/i\u003e\u003cb\u003e is a must have book for educators who want to create an amazing social media class for their students. Matt is not only able to discuss these ideas for these assignments, but has actually implemented them, allowing him to show he walks the walk as a social media professor. If you're looking to have a book that integrates various assignments from all aspects of social media, make sure to buy this book immediately!\"\u003c\/b\u003e - Karen Freberg, Ph.D., Associate Professor in Strategic Communications at University of Louisville and author of \u003ci\u003eSocial Media for Strategic Communication: Creative Strategies and Research-Based Applications.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"This is a must-read book for any educators in social media! Dr. Kushin provides a clear and practical roadmap for professors to craft an exceptional social media class. A top concern among faculty who teach social media is the tension between staying relevant and applying the information, while creating a structured course that can run effectively semester to semester. This text is \u003c\/b\u003e\u003ci\u003eexactly \u003c\/i\u003e\u003cb\u003ewhat is needed. It helps faculty understand how to gain a rigorous learning environment that gives students the hands-on experience so necessary in social media education.\"\u003c\/b\u003e - Carolyn Mae Kim, Ph.D., Associate Professor of Public Relations and Director of the Public Relations Program in the Department of Media, Journalism and Public Relations at Biola University and author of \u003ci\u003eSocial Media Campaigns: Strategies for Public Relations and Marketing\u003c\/i\u003e.\u003c\/p\u003e\u003cb\u003eAbout\u003c\/b\u003e\u003cp\u003e\u003ci\u003eSave time with this 15-week social media course plan. Engage your students with project-based learning. Prepare your students for an ever-changing social media environment with a course that focuses on adaptable knowledge, skills and abilities. \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eDesigned around a semester-long social media project, this book provides an end-to-end plan for building and executing a social media class from the ground up. It includes a 15-week syllabus with integrated assignments and activities. By providing lecture ideas and guidance in a how-to style, this book coaches you on how to build a class that is uniquely yours. Turn your class into a hands-on, engaged learning environment where your students will take on a client and build and execute a social media plan. This is not a 'it's on the test' type of class. Your students will learn by doing.\u003c\/p\u003e\u003cp\u003eThe social media environment is transforming at lightning speed. Students must learn more than software skills. That's why this book follows the What, Why, How, Do, Reflect framework which aims to teach students adaptable knowledge and skills and ever-lasting abilities such as critical thinking, problem solving, creative thinking, and ethical decision-making.\u003c\/p\u003e\u003cp\u003eThe economic realities of higher education present challenges to social media professors. Many departments lack access to software and resources. This book shows you how to deliver a high quality, experiential class on a shoe-string budget.\u003c\/p\u003e\u003cp\u003eBoth new and experienced professors can use this book to #TeachConfident in the hyper-evolving social media space.\u003c\/p\u003e\u003cp\u003eThis book is uniquely crafted for educators preparing students for careers as professional communicators in fields such as public relations, marketing, and related specialties.\u003c\/p\u003e\u003cb\u003eIncludes\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eSyllabus\u003c\/li\u003e\n\u003cli\u003eSample Assignments\u003c\/li\u003e\n\u003cli\u003eActivities\u003c\/li\u003e\n\u003cli\u003eInformation about software tools and resources\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matthew J. Kushin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1088489915\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781088489918\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/12\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.49d","brand":"Matthew J. Kushin","offers":[{"title":"Paperback","offer_id":43941570707711,"sku":"9781088489918","price":30.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_41d28948-8abb-4d59-92d2-43f309d14090.jpg?v=1681453687","url":"https:\/\/www.whiterainbookhouse.com\/products\/teach-social-media-matthew-j-kushin-9781088489918","provider":"WR Book House","version":"1.0","type":"link"}