{"product_id":"technical-marketing-communication-emil-b-towner-9781637424346","title":"Technical Marketing Communication: A Guide to Writing, Design, and Delivery","description":"\u003cp\u003e\u003cb\u003eThis book is written to help professionals take action.\u003c\/b\u003e Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMarketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.\u003c\/li\u003e\n\u003cli\u003eManagers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.\u003c\/li\u003e\n\u003cli\u003eTechnical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAfter reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion - including planning, writing, designing, and delivery.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Emil B. Towner, Heidi L. Everett\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637424345\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637424346\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/07\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d\u003c\/p\u003e","brand":"Emil B. Towner","offers":[{"title":"Paperback","offer_id":44128934822143,"sku":"9781637424346","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_52e40946-f7df-495d-8cc4-4225a456c09f.jpg?v=1687461205","url":"https:\/\/www.whiterainbookhouse.com\/products\/technical-marketing-communication-emil-b-towner-9781637424346","provider":"WR Book House","version":"1.0","type":"link"}