{"product_id":"technology-acceptance-in-mechatronics-ute-hillmer-9783834919519","title":"Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance","description":"Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ute Hillmer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3834919519\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783834919519\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Gabler Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 260\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.59d","brand":"Ute Hillmer","offers":[{"title":"Paperback","offer_id":48519824605439,"sku":"9783834919519","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9ebb8925-3fb4-43a2-8a39-4f064cf62754.jpg?v=1778739044","url":"https:\/\/www.whiterainbookhouse.com\/products\/technology-acceptance-in-mechatronics-ute-hillmer-9783834919519","provider":"WR Book House","version":"1.0","type":"link"}