{"product_id":"technology-as-freedom-ronald-c-tobey-9780520365926","title":"Technology as Freedom: The New Deal and the Electrical Modernization of the American Home","description":"Before 1930, the domestic market for electrical appliances was segmented, but New Deal policies and programs created a true mass market, reshaping the electrical and housing markets and guiding them toward mandated social goals. The New Deal identified electrical refrigeration as a key technology to reform domestic labor, raise family health, and build family assets. New Deal incentives led to nearly fifty percent of Title I National Housing Act loans being used to buy electric refrigerators in the 1930s. New Deal policies ultimately created the mass commodity culture of home-owning families that typified the conservative 1950s. \u003cp\u003e\u003c\/p\u003e This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1996.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ronald C. Tobey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0520365925\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780520365926\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of California Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.88d","brand":"Ronald C. Tobey","offers":[{"title":"Hardcover","offer_id":44072306376959,"sku":"9780520365926","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_58b183a1-debe-4df0-b1d3-f90128db80b3.jpg?v=1685441171","url":"https:\/\/www.whiterainbookhouse.com\/products\/technology-as-freedom-ronald-c-tobey-9780520365926","provider":"WR Book House","version":"1.0","type":"link"}