{"product_id":"technology-at-the-margins-sailesh-chutani-9780470639979","title":"Technology at the Margins: How It Meets the Needs of Emerging Markets","description":"\u003cp\u003eRemain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTechnology at the Margins\u003c\/i\u003e demonstrates that by making IT more accessible, affordable, and relevant, new mass markets \u003ci\u003ecan\u003c\/i\u003e be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs\u003c\/li\u003e \u003cli\u003eSuggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies\u003c\/li\u003e \u003cli\u003eChallenges businesses to rethink their uses of existing technologies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eTechnology at the Margins\u003c\/i\u003e will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470639970\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470639979\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/07\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.03h x 6.40w x 0.76d","brand":"Sailesh Chutani","offers":[{"title":"Hardcover","offer_id":44056171479295,"sku":"9780470639979","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_33f799cb-2fc8-46d5-a8a6-b7cf0d0fd58e.jpg?v=1685039896","url":"https:\/\/www.whiterainbookhouse.com\/products\/technology-at-the-margins-sailesh-chutani-9780470639979","provider":"WR Book House","version":"1.0","type":"link"}