{"product_id":"technology-distribution-channels-julian-dent-9780749472177","title":"Technology Distribution Channels: Understanding and Managing Channels to Market","description":"\u003cp\u003eUsing numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, \u003cb\u003e\u003ci\u003eTechnology Distribution Channels\u003c\/i\u003e\u003c\/b\u003e explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eTechnology Distribution Channels \u003c\/i\u003ecovers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. \u003cp\u003e\u003c\/p\u003eAs the only approved text book for the Global Technology Distribution Council's Accreditations, \u003ci\u003eTechnology Distribution Channels \u003c\/i\u003econtains expert guidance for both the Certificate and the Diploma programs. \u003cp\u003e\u003c\/p\u003eComprehensive and clear, \u003ci\u003eTechnology Distribution Channels \u003c\/i\u003eprovides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Julian Dent\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749472170\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749472177\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/26\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.73d","brand":"Julian Dent","offers":[{"title":"Paperback","offer_id":47425051787519,"sku":"9780749472177","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2f297fa8-a9aa-4972-9556-e240f08376f2.jpg?v=1761536675","url":"https:\/\/www.whiterainbookhouse.com\/products\/technology-distribution-channels-julian-dent-9780749472177","provider":"WR Book House","version":"1.0","type":"link"}