{"product_id":"telemarketing-kills-kittens-graham-smith-9780244697860","title":"Telemarketing Kills Kittens","description":"This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned. The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call. All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing\/sales executives the evidence they need to make informed decisions about a potent tool.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Graham Smith\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0244697868\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780244697860\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/05\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 98\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 8.50w x 0.25d","brand":"Graham Smith","offers":[{"title":"Paperback","offer_id":48440919654655,"sku":"9780244697860","price":28.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_aec32f80-2477-481f-b07b-7acc125a747e.jpg?v=1777187552","url":"https:\/\/www.whiterainbookhouse.com\/products\/telemarketing-kills-kittens-graham-smith-9780244697860","provider":"WR Book House","version":"1.0","type":"link"}