{"product_id":"television-and-the-making-of-william-t-horner-9781476686639","title":"Television and the Making of Richard Nixon","description":"\u003cp\u003e While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic \"Checkers\" speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well.\u003c\/p\u003e\u003cp\u003e This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often used innovative media as strategic methods of communication and public relations. The author argues that Nixon pioneered television media, using it consistently to connect with the American public.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William T. Horner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1476686637\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781476686639\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/28\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 258\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 5.80w x 0.50d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 06\/01\/2023","brand":"William T. Horner","offers":[{"title":"Paperback","offer_id":44065861501183,"sku":"9781476686639","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_85b8bae6-9b1b-4b6d-86a1-fe8fd3e95ff4.jpg?v=1685403927","url":"https:\/\/www.whiterainbookhouse.com\/products\/television-and-the-making-of-william-t-horner-9781476686639","provider":"WR Book House","version":"1.0","type":"link"}