{"product_id":"television-seth-shapiro-9780997304206","title":"Television: Innovation, Disruption, and the World's Most Powerful Medium","description":"No medium in history can match the power of television. No product has spread so far and so fast. Nothing has had so much influence. Nothing has impacted how the world sees itself like television. \u003cp\u003e \u003cem\u003e\u003cb\u003eTELEVISION: Volume 1\u003c\/b\u003e\u003c\/em\u003e brings together seven decades of stories on how this happened into one epic narrative. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow did an impoverished immigrant become the king of all media, creating the first radio network and the first TV network? \u003c\/li\u003e \u003cli\u003eWhat caused the inventor of FM radio to jump out of a window to his death?\u003c\/li\u003e \u003cli\u003eHow did NBC, CBS and ABC innovate to build their media monopolies? \u003c\/li\u003e \u003cli\u003eHow did Star Trek create the first fan culture movement? \u003c\/li\u003e \u003cli\u003eWhat made The Mary Tyler Moore Show the first great feminist show, and #1 hit?\u003c\/li\u003e \u003cli\u003eWhat made Norman Lear the most influential TV comedy producer ever? \u003c\/li\u003e \u003cli\u003eHow did Lucille Ball go from a washed-up B movie actress to a multi-millionaire Hollywood studio mogul? \u003c\/li\u003e \u003cli\u003eWhat makes Louis C.K. the Jackie Gleason of the digital age? \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e With unparalleled insider insight, it shares critical, practical, behind the scenes lessons from the business of TV. The \u003cb\u003e\u003cem\u003eTELEVISION\u003c\/em\u003e\u003c\/b\u003e series is a must-read for media executives, students, entrepreneurs, and fans. \u003c\/p\u003e\u003cp\u003e Two-time Emmy(R) Award winner, author Seth Shapiro is a leading advisor in business innovation, media and technology. He is an Adjunct Professor at the USC School of Cinematic Arts, a Governor of the Television Academy, and Principal of New Amsterdam Media LLC. \u003c\/p\u003e\u003cp\u003e \"If you ever wanted to know how the television industry began, this is your primer.\" -- Garth Ancier, Former Entertainment President, Fox Broadcasting Company President, NBC Entertainment Chairman, The WB Television Network President, BBC Worldwide America \u003c\/p\u003e\u003cp\u003e Seth Shapiro masterfully chronicles the evolution of television... It was like seeing my life pass before my eyes.\" -- Preston Beckman, Senior Strategist, FOX Networks Group - Executive Vice President, Program Planning, NBC Entertainment \u003c\/p\u003e\u003cp\u003e \"Seth Shapiro teaches THE class on the media business. Now, he's writing THE book. He's THE expert.\" -- Ryan Holiday, Editor-at-large, The New York Observer Best-Selling Author of \u003cem\u003eTrust Me I'm Lying\u003c\/em\u003e and \u003cem\u003eThe Obstacle is the Way\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e \"Seth is a spectacular storyteller with extraordinary perspective and real world experience. If you want to truly understand the TV business, \u003cb\u003e\u003cem\u003eTELEVISION: Volume 1\u003c\/em\u003e\u003c\/b\u003e is a must read.\" -- Shelly Palmer, Business Advisor, Author and Commentator \u003c\/p\u003e\u003cp\u003e \"Seth Shapiro nails it. With an eye for keen detail, insider's access, and a gift for analytic storytelling, Shapiro weaves a powerful tapestry...\u003cb\u003e\u003cem\u003eTELEVISION: Volume 1\u003c\/em\u003e\u003c\/b\u003e stands to become a must-read for all industry participants, students of electronic media, and viewers who have ever wondered how this global phenomenon called TV came to be.\" -- John Penney, Chief Strategy Officer, STARZ \u003c\/p\u003e\u003cp\u003e \"Seth Shapiro has crafted a delightful, story-filled history of television that is as entertaining as the medium itself... a must read for all those looking to comprehend the future of video.\" -- Jay Samit, Author of \u003cem\u003eDisrupt You: Master Personal Transformation, Seize Opportunity and Thrive in the Era of Endless Innovation\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e Seth is the perfect author to tell the story of television. And the story is a fascinating combination of art and business, of technology and culture. -- Jeff Schultz, Senior Vice President Business Development, CBS\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Seth Shapiro\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0997304200\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780997304206\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New Amsterdam Media LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/08\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 346\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.72d\u003c\/p\u003e","brand":"Seth Shapiro","offers":[{"title":"Paperback","offer_id":43947658510591,"sku":"9780997304206","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_35da4767-4402-4416-bef1-3f57d5eff0fa.jpg?v=1681520023","url":"https:\/\/www.whiterainbookhouse.com\/products\/television-seth-shapiro-9780997304206","provider":"WR Book House","version":"1.0","type":"link"}