{"product_id":"ten-and-a-half-lessons-emzlio-tzavora-vilar-9783032097279","title":"Ten and a Half Lessons in Marketing: A Practical Guide to Key Concepts","description":"\u003cp\u003eThis uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guide emphasizes creativity and conceptual understanding, allowing you to engage with topics based on your interests without following a fixed order, resulting in a broader understanding of marketing principles and their real-world applications.\u003c\/p\u003e \u003cp\u003eThe chapters cover a range of key concepts, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe evolution of marketing definitions\u003c\/li\u003e \u003cli\u003eThe fundamentals of positioning\u003c\/li\u003e \u003cli\u003eBranding and how it shapes consumer perceptions\u003c\/li\u003e \u003cli\u003eSocial marketing and its transformative potential\u003c\/li\u003e \u003cli\u003eThe intricacies of pricing strategies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEach lesson is enriched with real-world examples and illustrations, providing practical insights and making abstract concepts tangible.\u003c\/p\u003e \u003cp\u003eThis book is an invaluable resource for undergraduate and postgraduate students in Marketing, Management, and Business, as well as practitioners seeking a contemporary update on marketing concepts. By offering a modular, concept-based approach, this book invites you to explore marketing's role and significance in today's dynamic marketspace, encouraging critical reflection and independent thinking. Whether you're a student or a professional, this book provides the tools to deepen your understanding of marketing and its impact on the world around us.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Emílio Távora Vilar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3032097274\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783032097279\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/03\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 10\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Emílio Távora Vilar","offers":[{"title":"Paperback","offer_id":48154187071743,"sku":"9783032097279","price":54.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_57e4c8a9-97d6-4622-a95e-28e8731b9fb1.jpg?v=1770788478","url":"https:\/\/www.whiterainbookhouse.com\/products\/ten-and-a-half-lessons-emzlio-tzavora-vilar-9783032097279","provider":"WR Book House","version":"1.0","type":"link"}