{"product_id":"ten-techniques-for-crafting-better-randolph-kenin-9783986086336","title":"Ten Techniques for Crafting Better Ads: Discover How to Write Better Ads","description":"\u003cp\u003eIntroducing 10 Strategies for Better Advertising. This book covers subjects such as what constitutes advertising, emphasising benefits rather than features, pushing consumers' emotional buttons, utilising credibility and proof, crafting a headline that sells itself, and emphasising that the more you tell, the more you sell.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Randolph Kenin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3986086331\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783986086336\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cristian Sergiu Sava\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/12\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 28\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.06d","brand":"Randolph Kenin","offers":[{"title":"Paperback","offer_id":48241669013759,"sku":"9783986086336","price":11.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c7190c06-a227-43d1-b421-8c3347801f92.jpg?v=1772655452","url":"https:\/\/www.whiterainbookhouse.com\/products\/ten-techniques-for-crafting-better-randolph-kenin-9783986086336","provider":"WR Book House","version":"1.0","type":"link"}