{"product_id":"tesla-motors-inc-market-entry-andreas-kauerhof-9783668407312","title":"Tesla Motors Inc. Market Entry Strategy in Germany: A Corporate Strategy Analysis","description":"Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla's business model approach and its strategy in the non-domestic German market. Tesla's firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andreas Kauerhof\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3668407312\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783668407312\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grin Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/30\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 34\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.08d","brand":"Andreas Kauerhof","offers":[{"title":"Paperback","offer_id":44073684140287,"sku":"9783668407312","price":39.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0be54a7a-cdd4-4160-b482-1d4c7847b047.jpg?v=1685449288","url":"https:\/\/www.whiterainbookhouse.com\/products\/tesla-motors-inc-market-entry-andreas-kauerhof-9783668407312","provider":"WR Book House","version":"1.0","type":"link"}