{"product_id":"text-mex-william-anthony-nericcio-9780292714571","title":"Tex[t]-Mex: Seductive Hallucinations of the Mexican in America","description":"\u003cp\u003e A rogues' gallery of Mexican bandits, bombshells, lotharios, and thieves saturates American popular culture. Remember Speedy Gonzalez? \"Mexican Spitfire\" Lupe Vélez? The Frito Bandito? Familiar and reassuring--at least to Anglos--these Mexican stereotypes are not a people but a text, a carefully woven, articulated, and consumer-ready commodity. In this original, provocative, and highly entertaining book, William Anthony Nericcio deconstructs Tex[t]-Mexicans in films, television, advertising, comic books, toys, literature, and even critical theory, revealing them to be less flesh-and-blood than \"seductive hallucinations,\" less reality than consumer products, a kind of \"digital crack.\" \u003c\/p\u003e\u003cp\u003e Nericcio engages in close readings of rogue\/icons Rita Hayworth, Speedy Gonzalez, Lupe Vélez, and Frida Kahlo, as well as Orson Welles' film \u003ci\u003eTouch of Evil\u003c\/i\u003e and the comic artistry of Gilbert Hernandez. He playfully yet devastatingly discloses how American cultural creators have invented and used these and other Tex[t]-Mexicans since the Mexican Revolution of 1910, thereby exposing the stereotypes, agendas, phobias, and intellectual deceits that drive American popular culture. This sophisticated, innovative history of celebrity Latina\/o mannequins in the American marketplace takes a quantum leap toward a constructive and deconstructive next-generation figuration\/adoration of Latinos in America. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William Anthony Nericcio\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0292714572\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780292714571\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Texas Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/15\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.12h x 6.90w x 0.79d","brand":"William Anthony Nericcio","offers":[{"title":"Paperback","offer_id":46685595369727,"sku":"9780292714571","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_384be91e-4d51-437d-b575-bd1f6d958c9d.jpg?v=1741726195","url":"https:\/\/www.whiterainbookhouse.com\/products\/text-mex-william-anthony-nericcio-9780292714571","provider":"WR Book House","version":"1.0","type":"link"}