{"product_id":"thanks-for-watching-patricia-g-lange-9781607329480","title":"Thanks for Watching: An Anthropological Study of Video Sharing on YouTube","description":"YouTube hosts one billion visitors monthly and sees more than 400 hours of video uploaded every minute. In her award winning book, \u003ci\u003eThanks for Watching\u003c\/i\u003e, Patricia G. Lange offers an anthropological perspective on this heavily mediated social environment by analyzing videos and the emotions that motivate sharing them. She demonstrates how core concepts from anthropology-participant-observation, reciprocity, and community-apply to sociality on YouTube. Lange's book reconceptualizes and updates these concepts for video-sharing cultures. \u003cp\u003eLange draws on 152 interviews with YouTube participants at gatherings throughout the United States, content analyses of more than 300 videos, observations of interactions on and off the site, and participant-observation. She documents how the introduction of monetization options impacted perceived opportunities for open sharing and creative exploration of personal and social messages. Lange's book provides new insight into patterns of digital migration, YouTube's influence on off-site interactions, and the emotional impact of losing control over images. The book also debunks traditional myths about online interaction, such as the supposed online\/offline binary, the notion that anonymity always degrades public discourse, and the popular characterization of online participants as over-sharing narcissists.\u003c\/p\u003e \u003cp\u003eYouTubers' experiences illustrate fascinating hybrid forms of contemporary sociality that are neither purely mediated nor sufficient when conducted only in person. Combining intensive ethnography, analysis of video artifacts, and Lange's personal vlogging experiences, the book explores how YouTubers are creating a posthuman collective characterized by interaction, support, and controversy. In analyzing the tensions between YouTubers' idealistic goals of sociality and the site's need for monetization, \u003ci\u003eThanks for Watching\u003c\/i\u003e makes crucial contributions to cultural anthropology, digital ethnography, science and technology studies, new media studies, communication, interaction design, and posthumanism.\u003c\/p\u003e \u003cp\u003eFor its perceptive analysis of video blogging for self-expression and sociality, \u003ci\u003eThanks for Watching\u003c\/i\u003e received the Franklyn S. Haiman Award for Distinguished Scholarship in Freedom of Expression (2020), from the National Communication Association.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Patricia G. Lange\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1607329484\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781607329480\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University Press of Colorado\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 05\/01\/2020","brand":"Patricia G. Lange","offers":[{"title":"Paperback","offer_id":45896991932671,"sku":"9781607329480","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4bf2d24d-42ae-40f6-86a5-a200b0797a7a.jpg?v=1721372885","url":"https:\/\/www.whiterainbookhouse.com\/products\/thanks-for-watching-patricia-g-lange-9781607329480","provider":"WR Book House","version":"1.0","type":"link"}