{"product_id":"the-1-windfall-rafi-mohammed-9780061684326","title":"The 1% Windfall: How Successful Companies Use Price to Profit and Grow","description":"\u003cp\u003e\"This breakthrough 'how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.\" -- Richard Spaulding, Member of the Board of Directors, Scholastic Corporation \u003c\/p\u003e\u003cp\u003eRafi Mohammed, author of \u003cem\u003eThe Art of Pricing\u003c\/em\u003e, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rafi Mohammed\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0061684325\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780061684326\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/16\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.58w x 0.98d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 03\/01\/2010 pg. 38","brand":"Rafi Mohammed","offers":[{"title":"Hardcover","offer_id":44079347630335,"sku":"9780061684326","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_752f8972-bf73-45aa-9e5c-dacb401a0552.jpg?v=1685480617","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-1-windfall-rafi-mohammed-9780061684326","provider":"WR Book House","version":"1.0","type":"link"}