{"product_id":"the-10-principles-of-effective-jon-stephen-stansel-9781398621466","title":"The 10 Principles of Effective Social Media Marketing: Strategies to Guarantee Impact","description":"\u003cp\u003e\u003cb\u003eSocial media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends. Designed for social media marketers at any stage of their career journey this book is most helpful for those in their early to mid-careers, starting out leading social media content development and their own teams, but it provides useful insights for anyone working in the sector on how they can create social posts that have the most impact. \u003cp\u003e\u003c\/p\u003eWritten by leading social media expert, \u003cb\u003eJon-Stephen Stansel, \u003c\/b\u003eeach chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox and Beyond Meat, and providing recommendations for how social media managers can apply each principle to their own social channels. By remaining platform agnostic, it delivers a timeless approach that can be utilized by any team using any software, and will be able to provide guidance regardless of what changes happen in the fast-moving social media landscape. Covering topics such as tone of voice, creating accessible content, building the right team and how to manage in a crisis, this book equips social teams with everything they need to create compelling and impactful posts across any platform at any time.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jon-Stephen Stansel\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398621463\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398621466\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Jon-Stephen Stansel","offers":[{"title":"Hardcover","offer_id":47039736545535,"sku":"9781398621466","price":113.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_14fb2134-7dc2-4117-a822-3c04be523ef1.jpg?v=1752752413","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-10-principles-of-effective-jon-stephen-stansel-9781398621466","provider":"WR Book House","version":"1.0","type":"link"}