{"product_id":"the-12-week-okr-launch-mike-pritula-9798186897682","title":"The 12-Week OKR Launch: From Leadership Buy-In to the First Scored Quarter","description":"\u003cp\u003e\u003cb\u003e2 weeks. 19 chapters. 54 ready-to-use templates. 150,000+ HR professionals trained. 20+ years in HR. This systemworks.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHere's the uncomfortable truth about OKRs: most rollouts are dead by the second quarter. Leadership announces theframework at a town hall. Teams write objectives nobody looks at again. By month four, OKRs are a spreadsheet someoneupdates the night before the review.\u003c\/p\u003e\u003cp\u003eIt's not the framework that fails. It's the launch. Nobody got buy-in - they got a nod. Nobody trained the managers - theysent a video. Nobody planned the first quarter - they planned the announcement.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhen you launch without a system: \u003c\/b\u003e OKR theater. Goals written once, scored never, quietly abandoned by everyoneincluding the CEO who announced them.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhen you launch with a system: \u003c\/b\u003e a company that runs on its goals - checked weekly, scored honestly, improved everyquarter.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book is the exact rollout Mike Pritula ran as HR Director at fast-growing tech companies and taught to HR leadersthrough his academy - laid out week by week.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHere's what you'll learn: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Readiness Audit\u003c\/b\u003e - know whether to launch, pilot, or delay before you burn credibility\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Buy-In Sequence\u003c\/b\u003e - win the CEO with emotional drivers, not methodology slides\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Pilot Design\u003c\/b\u003e - prove the system on one team before betting the company\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Champion Network\u003c\/b\u003e - scale the rollout without hiring consultants\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Cadence Map\u003c\/b\u003e - keep OKRs alive using meetings your company already has\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Confidence Score Tracker\u003c\/b\u003e - catch a dying objective in week four, not week twelve\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Compensation Firewall\u003c\/b\u003e - connect OKRs to pay reviews without killing ambition\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe First Scored Quarter\u003c\/b\u003e - honest scoring with zero surprises in the room\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e54 ready-to-use templates - all inside the book: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Readiness Audit\u003c\/li\u003e\n\u003cli\u003eThe CEO Pitch Script\u003c\/li\u003e\n\u003cli\u003eThe All-Hands Announcement Script\u003c\/li\u003e\n\u003cli\u003eThe Pilot Charter\u003c\/li\u003e\n\u003cli\u003eThe First OKR Workshop Agenda\u003c\/li\u003e\n\u003cli\u003eThe Team Scoreboard\u003c\/li\u003e\n\u003cli\u003eThe Weekly Check-In Agenda\u003c\/li\u003e\n\u003cli\u003eThe OKR 1:1 Agenda\u003c\/li\u003e\n\u003cli\u003eThe Mid-Quarter Review Agenda\u003c\/li\u003e\n\u003cli\u003eThe Scoring Scale Card\u003c\/li\u003e\n\u003cli\u003eThe Results Meeting Agenda\u003c\/li\u003e\n\u003cli\u003eThe 12-Week Launch Calendar\u003c\/li\u003e\n\u003cli\u003e...and 42 more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eNo email walls. No resource pages. No broken download links. Every template is on the page.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMeasure What Matters costs $29 in hardcover and tells you why OKRs work. An OKR consultant bills $150-300 anhour to tell you how. A two-day implementation workshop runs five figures. This book costs less than dinner.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEvery framework tested in real company rollouts. Every template refined through Mike Pritula Academy cohorts and150,000+ students trained.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStop announcing OKRs. Launch them.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Pritula\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798186897682\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/12\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 388\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.86d","brand":"Mike Pritula","offers":[{"title":"Paperback","offer_id":49174360457471,"sku":"9798186897682","price":24.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-12-week-okr-launch-mike-pritula-9798186897682","provider":"WR Book House","version":"1.0","type":"link"}