{"product_id":"the-36-stratagems-to-launch-jimmy-lai-9781968837051","title":"The 36 Stratagems to Launch and Market Your Product: Decode Ancient Chinese Wisdom for Niche Discovery, Positioning, and Unconventional Promotion","description":"\u003cb\u003eDo you feel like you're doing everything \"right\"-posting, advertising, pitching-and still struggling to get attention while bigger brands dominate the market?\u003c\/b\u003e\u003cbr\u003eGood news: ancient China has a few tricks you haven't tried yet. And this book will show you how to use them today.\u003cbr\u003eThis is the third book in my \u003ci\u003eThirty-Six Stratagems\u003c\/i\u003e series. But don't worry, you can read this book on its own; you don't need to have read the others.\u003cbr\u003eThe core idea is the same as the first two volumes - ancient Chinese strategies made useful for modern life - but this time, we're moving into product launch and marketing.\u003cbr\u003eThis book is for indie makers, creators, and small business owners who can't outspend the competition - but want to outthink them.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jimmy Lai\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1968837051\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781968837051\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lai House\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/24\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.41d","brand":"Jimmy Lai","offers":[{"title":"Paperback","offer_id":48446990156031,"sku":"9781968837051","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0b941cdd-80ac-44c1-8d30-282523dd1db3.jpg?v=1777228091","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-36-stratagems-to-launch-jimmy-lai-9781968837051","provider":"WR Book House","version":"1.0","type":"link"}