{"product_id":"the-4-code-jeshua-zapata-9798901020760","title":"The 4% Code: How to Design, Build, and Fuel a Business that Scales","description":"\u003cp\u003e\u003cstrong\u003eBuild the engine that brings your vision to life.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e Of the 33 million businesses in the United States, only 4-6% ever cross $1 million in revenue, and a mere 0.04% scale past $10 million. The rest stay stuck. Not because founders lack hustle, but because they've become the Chief Everything Officer, with no team, no systems, and no marketing engine generating the cash needed to grow. They treat marketing like a faucet to turn on when business dries up, instead of the engine that connects their vision to the market and keeps the business alive.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe 4% Code\u003c\/em\u003e gives founders a clear, practical framework to break free. Through four stages (Design, Build, Fuel, and Scale) you'll learn how to clarify your vision, build a marketing engine that generates opportunity even while you sleep, fuel demand through content, advertising, and partnerships, and scale your impact by empowering A-players who help the business thrive beyond you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJeshua Zapata doesn't write from a pedestal. He writes from the arena, still applying the same framework in his own business while helping other entrepreneurs implement it in theirs. That dual perspective, built over two decades and 1,500+ founders, gives him the pattern recognition most founders never get access to. This is the roadmap from grind to scalable growth, written for the entrepreneur who's ready to stop being the business and start building one that lasts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eWHAT YOU'LL LEARN: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesign Your Engine: Define your vision, align your team around shared priorities, and create a One-Page Growth Plan that guides execution without complexity.\u003c\/li\u003e\n\u003cli\u003eBuild Your Engine: Install the systems, brand assets, and marketing foundation that support predictable growth and reduce your reliance on founder heroics.\u003c\/li\u003e\n\u003cli\u003eFuel Your Engine: Use content, campaigns, advertising, and partnerships to generate demand at scale-turning connections into conversations and conversations into revenue.\u003c\/li\u003e\n\u003cli\u003eScale Your Impact: Empower your team, build an intrapreneurial culture, and design exit strategies that increase value and give you freedom.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHAT LEADERS ARE SAYING: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \"The 4% Code gives growing companies what they desperately need but rarely have: a clear path to align strategy with a marketing engine that actually scales.\" -Verne Harnish, Founder of EO and author of Scaling Up\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \"This is the kind of book today's business owners need: clear, honest, and grounded in real-world experience.\" -Marcus Sheridan, author of Endless Customers\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eWHY THIS BOOK MATTERS: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book wasn't written from a pedestal. It was written from the arena by a founder who has spent 20 years helping others build what he's still building himself. The framework comes from pattern recognition across 1,500+ engagements, and from the honest belief that business, at its best, is sacred work: an act of creation that ripples beyond the founder.\u003c\/p\u003e\u003cp\u003eWhether you're stuck at six figures or ready to break through seven, The 4% Code provides the clarity, tools, and confidence to stop being the bottleneck and start building an engine that grows-even when you're not in the room.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe 96% hustle harder and stay stuck. The 4% build smarter and break through.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhich will you choose?\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeshua Zapata\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798901020760\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Manuscripts LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 282\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.69d","brand":"Jeshua Zapata","offers":[{"title":"Hardcover","offer_id":48443242610943,"sku":"9798901020760","price":32.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cf287e3b-24a3-4845-bbfe-b35063068b2d.jpg?v=1777202800","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-4-code-jeshua-zapata-9798901020760","provider":"WR Book House","version":"1.0","type":"link"}