{"product_id":"the-a-z-of-ecommerce-brands-christian-strutt-9798246789339","title":"The A-Z of eCommerce Brands Marketing: by Christian Strutt of Milton Keynes Marketing","description":"Practical, no-nonsense, and immediately usable: A-Z eCommerce is the compact playbook for anyone who builds, markets or runs online retail brands. Christian Strutt has translated two decades of hands-on experience into an organised, bite-sized reference that guides decisions from launch through scale. If you want tactics that move revenue, retention and unit economics-not theory-this is the book to keep on your desk. \u003cp\u003e\u003c\/p\u003eWhat you get\u003cbr\u003e- An A-Z structure that maps the full eCommerce operating system: Acquisition, Branding, Conversion, Data, Email, Fulfilment, Growth, Headless architecture, Influencer partnerships, Journeys, KPIs, Loyalty, Merchandising, NPD, Omnichannel, Personalisation, Reviews and UGC, Retargeting, SEO, Testing, UX, Value proposition, Wholesale, eXperience metrics, Yield management and Zero-party data.\u003cbr\u003e- Actionable entries: checklists, templates, experiment ideas and step-by-step tactics you can adapt to your tech stack and growth stage.\u003cbr\u003e- Channel-aware, platform-agnostic guidance so you can apply the playbook whether you run DTC, marketplaces, subscriptions or a hybrid model.\u003cbr\u003e- Real-world focus: frameworks built from advising teams, running campaigns and measuring what actually impacts revenue and retention. \u003cp\u003e\u003c\/p\u003eWho this book is for\u003cbr\u003e- Founders launching their first product who need efficient validation and core analytics.\u003cbr\u003e- Growth teams at scale-ups who must diversify acquisition, formalise testing and optimise unit economics.\u003cbr\u003e- Marketing and product leaders seeking a single reference that connects branding, data governance and operational resilience.\u003cbr\u003e- Operators responsible for fulfilment, customer experience and retention who need practical checklists to reduce friction and cost. \u003cp\u003e\u003c\/p\u003eCore themes that run through every chapter\u003cbr\u003e- Customer-centred economics: design strategies around cohort LTV and the true cost to acquire, serve and retain customers.\u003cbr\u003e- Systems thinking: treat channels as parts of an integrated operating model-feedback loops between marketing, product, fulfilment and finance accelerate learning.\u003cbr\u003e- Measurement discipline: invest in clear analytics governance, event taxonomy and owned data sources to turn information into reliable insight.\u003cbr\u003e- Diversified discovery: pair scalable paid media with SEO, content partnerships, marketplaces and influencer-driven organic demand.\u003cbr\u003e- Test-and-learn culture: run properly powered experiments, prioritise high-impact tests and treat negative results as learning.\u003cbr\u003e- Experience and trust as multipliers: product pages, reviews, post-purchase journeys and reliable fulfilment all boost conversion and repeat purchase.\u003cbr\u003e- Privacy-first data strategies: build zero-party collection into the customer experience and prioritise consented, first-party data. \u003cp\u003e\u003c\/p\u003eWhat you'll be able to do\u003cbr\u003e- Audit your analytics and fix event taxonomy gaps.\u003cbr\u003e- Run cohort-based LTV\/CAC analysis that informs acquisition and retention investments.\u003cbr\u003e- Design experiments with proper power calculations and measurable hypotheses.\u003cbr\u003e- Improve checkout, reduce returns and optimise fulfilment costs without harming brand trust.\u003cbr\u003e- Build simple, high-impact personalisation flows before investing in complex ML systems.\u003cbr\u003e- Create an operational sprint that reduces technical debt impeding marketing velocity. \u003cp\u003e\u003c\/p\u003eA practical, stage-aware roadmap\u003cbr\u003eChapters include concrete next steps for early-stage launches, scale-ups and mature brands, plus a ten-point checklist to carry forward. Use the book as both a reference and a playbook: read it cover to cover or dive straight to the letters you need now. \u003cp\u003e\u003c\/p\u003eAbout the author\u003cbr\u003eChristian Strutt combines consulting and in-house leadership at Milton Keynes Marketing, advising eCommerce teams on growth, measurement and customer experience. \u003cp\u003e\u003c\/p\u003eContact our eCommerce marketing agency at www.MiltonKeynesMarketng.uk\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christian Strutt\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798246789339\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/03\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d","brand":"Christian Strutt","offers":[{"title":"Paperback","offer_id":48218016088319,"sku":"9798246789339","price":20.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9c1a8c54-de8e-464c-ad3b-fa22115a62d9.jpg?v=1772000891","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-a-z-of-ecommerce-brands-christian-strutt-9798246789339","provider":"WR Book House","version":"1.0","type":"link"}