{"product_id":"the-abc-of-typography-david-rault-9781910593714","title":"The ABC of Typography","description":"\u003cb\u003eFor the first time, the history of typography is told in comic strip form\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson's for the London Underground, have become iconic. Others, like Comic Sans, are loathed. Each one has its own place in history. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe ABC of Typography\u003c\/i\u003e traces 3,500 years of type from Sumerian pictographs through Roman calligraphy to Gutenberg, the Bauhaus, and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological, and cultural shifts that have defined the look of the words we read. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Rault\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1910593710\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781910593714\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Selfmadehero\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/10\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.30h x 7.50w x 0.70d","brand":"David Rault","offers":[{"title":"Hardcover","offer_id":44966374899967,"sku":"9781910593714","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_093dd191-d52e-41fc-b62d-c4a3c7d912ab.jpg?v=1711159663","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-abc-of-typography-david-rault-9781910593714","provider":"WR Book House","version":"1.0","type":"link"}