{"product_id":"the-activation-imperative-william-rosen-9781538114667","title":"The Activation Imperative: How to Build Brands and Business by Inspiring Action","description":"How can marketers navigate the growing array of marketing specialties, media options, and data sources? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? \u003cp\u003e\u003c\/p\u003eIn The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them--from simply projecting what a brand is to optimizing what it does--to move people closer to transaction. \u003cp\u003e\u003c\/p\u003eDrawing on years of research and experience with the world's most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today's increasingly fragmented marketing landscape to more efficiently build their brands and their business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William Rosen, Laurence Minsky\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538114666\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538114667\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 222\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.50d","brand":"William Rosen","offers":[{"title":"Paperback","offer_id":45481964830975,"sku":"9781538114667","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9338d5de-ee54-41a8-8044-80e0b251140f.jpg?v=1715988187","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-activation-imperative-william-rosen-9781538114667","provider":"WR Book House","version":"1.0","type":"link"}