{"product_id":"the-active-consumer-marina-bianchi-9780415171908","title":"The Active Consumer: Novelty and Surprise in Consumer Choice","description":"\u003cp\u003e\u003cem\u003eThe Active Consumer\u003c\/em\u003e discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marina Bianchi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415171903\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415171908\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/18\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 278\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d","brand":"Marina Bianchi","offers":[{"title":"Hardcover","offer_id":48064875888895,"sku":"9780415171908","price":210.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1efa5742-67f0-43b8-a0c1-51ab894cae00.jpg?v=1768671626","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-active-consumer-marina-bianchi-9780415171908","provider":"WR Book House","version":"1.0","type":"link"}