{"product_id":"the-advanced-dictionary-of-marketing-scott-g-dacko-9780199285990","title":"The Advanced Dictionary of Marketing: Putting Theory to Use","description":"This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. \u003cp\u003e\u003c\/p\u003eExample entries include: \u003cp\u003e\u003c\/p\u003eBalanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott Dacko\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0199285993\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780199285990\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/03\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 664\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 1.63d","brand":"Scott Dacko","offers":[{"title":"Hardcover","offer_id":45478322700543,"sku":"9780199285990","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d5096616-543f-4289-af6d-ada15599326f.jpg?v=1715934925","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-advanced-dictionary-of-marketing-scott-g-dacko-9780199285990","provider":"WR Book House","version":"1.0","type":"link"}