{"product_id":"the-advertised-mind-bob-dignen-9780749450243","title":"The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising","description":"\u003cp\u003eAdvertising research organizations have been trying for years to measure the effectiveness of advertising. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Advertised Mind\u003c\/i\u003e draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. \u003cp\u003e\u003c\/p\u003eHe also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what \"ad-liking\" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bob Dignen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 074945024X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749450243\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.34w x 0.72d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2008 pg. 128","brand":"Bob Dignen","offers":[{"title":"Paperback","offer_id":46962031296767,"sku":"9780749450243","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6a664ee0-4cf5-4ab8-9e28-d23915d0cbcb.jpg?v=1750649110","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-advertised-mind-bob-dignen-9780749450243","provider":"WR Book House","version":"1.0","type":"link"}