{"product_id":"the-advertising-effect-adam-ferrier-9780195593921","title":"The Advertising Effect: How to Change Behaviour","description":"Want to know how to influence other people's behaviour? \u003cp\u003e\u003c\/p\u003eIn \u003cem\u003eThe Advertising Effect\u003c\/em\u003e, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). \u003cp\u003e\u003c\/p\u003eThis is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Adam Ferrier\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0195593928\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780195593921\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.60d","brand":"Adam Ferrier","offers":[{"title":"Paperback","offer_id":43992881037567,"sku":"9780195593921","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ab9dc5ad-7795-41da-85ce-37bba901349c.jpg?v=1683321325","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-advertising-effect-adam-ferrier-9780195593921","provider":"WR Book House","version":"1.0","type":"link"}