{"product_id":"the-advertising-solution-craig-simpson-9781599185965","title":"The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand","description":"Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world's greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. From basic principles to time-tested methods of creating effective ad copy that increases profits, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Craig Simpson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1599185962\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781599185965\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entrepreneur Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/11\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.40w x 0.60d","brand":"Craig Simpson","offers":[{"title":"Paperback","offer_id":43989358280959,"sku":"9781599185965","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d8e72365-a902-45fa-b4b7-94c847041d4c.jpg?v=1683299041","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-advertising-solution-craig-simpson-9781599185965","provider":"WR Book House","version":"1.0","type":"link"}