{"product_id":"the-advice-based-banker-chad-w-maze-9798995635901","title":"The Advice-Based Banker: Guiding Members For Life","description":"\u003cp\u003e\u003cb\u003eTHE ADVICE-BASED BANKER(TM)\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eGuiding Credit Union Members for Life\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMost members don't walk into a credit union because they want a financial product. They walk in because they are trying to make a decision, and they are hoping someone will help them think it through.\u003c\/p\u003e\u003cp\u003eThe difference between a banker members forget and a banker members return to isn't knowledge, credentials, or closing skill. It's a single discipline: the conversation comes before the product.\u003c\/p\u003e\u003cp\u003eThe Advice-Based Banker(TM) is a practitioner's guide for credit union bankers at every level, from the frontline desk to the senior relationship manager, who want to become the person members trust before they act. Written by an executive with thirty years of banking and credit union experience, this book makes the case that advice-based banking is not a soft skill or a philosophy. It is a structured discipline with a clear framework, a repeatable practice, and a measurable career advantage.\u003c\/p\u003e\u003cp\u003eInside, you will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy leading with products, even the right products, costs you the relationship before it begins\u003c\/li\u003e\n\u003cli\u003eThe Advice-Based Banker Pyramid and how to move from transactional to trusted across every member interaction\u003c\/li\u003e\n\u003cli\u003eThe five conversations every banker must master, and how to navigate each one with confidence\u003c\/li\u003e\n\u003cli\u003eHow to ask questions that open doors instead of close them\u003c\/li\u003e\n\u003cli\u003eWhat it actually means to become someone's banker, and how to earn that standing one conversation at a time\u003c\/li\u003e\n\u003cli\u003eHow to build a reputation for advice that generates the referrals and retention no sales program can replicate\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is not theory. The ideas in these pages come from what works in real branches, with real members, under real production pressure.\u003c\/p\u003e\u003cp\u003eThe goal of this book is simple: to help you hear the words every banker quietly hopes for: \"I wanted to talk to you before I made this decision.\"\u003c\/p\u003e\u003cp\u003eThat sentence is the whole game.\u003c\/p\u003e\u003cp\u003eThe Advice-Based Banker(TM) is part of the Discipline of Banking(TM) series published by Discipline of Banking Press, an imprint of Camino De Oro Enterprises, LLC.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chad W. Maze\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798995635901\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Discipline of Banking Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/11\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 170\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.36d","brand":"Chad W. Maze","offers":[{"title":"Paperback","offer_id":49001872556287,"sku":"9798995635901","price":24.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-advice-based-banker-chad-w-maze-9798995635901","provider":"WR Book House","version":"1.0","type":"link"}