{"product_id":"the-agile-brand-guide-mark-smith-9798871199428","title":"The Agile Brand Guide: Customer Journey Orchestration: For Marketers 2024 Edition","description":"\u003cp\u003eCustomer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and generate greater customer loyalty and purchases over time. Consumers' demands for more consistency in the way that brands communicate with them, combined with the increase in channel switching between devices and methods by customers means that brands need to provide a personalized, omnichannel experience to stay competitive.\u003c\/p\u003e\u003cp\u003eIn this second edition of this best-selling installment in the series, Customer Journey Orchestration Platforms are explored and demystified, with over 50 additional pages of new content and insights, plus a guide to some of the leading platforms in the space. \u003ci\u003eThe Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers\u003c\/i\u003e by Greg Kihlström is now available in print as an ebook. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe book explores marketers' need for a customer journey orchestration, as well as the roles a CJO platform should play, the different types on the market, as well as how to evaluate and implement a platform once you have selected it. It features a foreword by Mark Smith, PhD, SVP of Customer Experience at industry-leading customer engagement, revenue management, and payment platform provider CSG, and former President at Kitewheel. Additionally, thought leaders from some of the most prominent CJO platform providers lend their thoughts and expertise, including contributions from Alterian, Genesys, inQuba, Medallia, and Optimove.\u003cp\u003eDrawing on Kihlström's experience working as an advisor to some of the world's leading brands, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, \u003ci\u003eThe Agile Brand with Greg Kihlström\u003c\/i\u003e, this guide to customer journey orchestration provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Customer Journey Orchestration Platforms in their organizations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Smith,Greg Kihlstrom\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798871199428\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/08\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 146\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d","brand":"Mark Smith","offers":[{"title":"Paperback","offer_id":48446866424063,"sku":"9798871199428","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2b9d564a-0a64-413e-b948-53403e0ea2cb.jpg?v=1777227245","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-agile-brand-guide-mark-smith-9798871199428","provider":"WR Book House","version":"1.0","type":"link"}