{"product_id":"the-agile-brand-guide-to-greg-kihlstrom-9798345413999","title":"The Agile Brand Guide to Digital Asset Management: Organize, Optimize, and Scale Your Content for Maximum Marketing Impact","description":"\u003cp\u003e\u003cb\u003eThe Marketer's Guide to Digital Asset Management\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eEmpower your team, streamline your content, and elevate your brand.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eIn a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer's strategy. \u003cb\u003eThe Marketer's Guide to Digital Asset Management\u003c\/b\u003e is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today's multi-channel, data-driven marketing. Written by Greg Kihlström, a marketing technology expert and trusted advisor to top global brands, this book demystifies DAM and provides actionable insights to help marketing teams transform their approach to content.\u003c\/p\u003e\u003cp\u003eInside, you'll learn how DAM can become your team's competitive advantage by: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eCentralizing and Streamlining Content\u003c\/b\u003e: Discover best practices for organizing and managing assets, making it easy for teams to locate, adapt, and deploy content quickly and consistently across all channels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEnhancing Brand Consistency and Efficiency\u003c\/b\u003e: Learn how to automate workflows, manage approvals, and maintain brand coherence, reducing time-to-market and eliminating costly redundancies.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIntegrating DAM with Advanced Martech\u003c\/b\u003e: Gain insight into integrating DAM with customer data platforms, AI-powered personalization engines, and analytics to maximize ROI and drive engagement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePreparing for Emerging Trends\u003c\/b\u003e: Explore the future of DAM with shoppable content, immersive experiences, and AI-driven asset creation, ensuring your strategy stays ahead of the curve.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGreg Kihlström's expertise in marketing technology and his experience advising top brands on martech platform investments and implementation make this guide an essential resource for marketers who want to maximize the impact of their DAM system. Whether you're setting up a DAM from scratch, optimizing an existing system, or ready to expand your strategy, \u003cb\u003eThe Marketer's Guide to Digital Asset Management\u003c\/b\u003e will equip you with the tools to turn your DAM into a powerful asset that elevates your marketing efforts and strengthens your brand.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eTake your content strategy to the next level with a DAM system that delivers value, adaptability, and a clear competitive edge.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Greg Kihlstrom\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798345413999\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/03\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.45d","brand":"Greg Kihlstrom","offers":[{"title":"Paperback","offer_id":48588183306495,"sku":"9798345413999","price":16.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-agile-brand-guide-to-greg-kihlstrom-9798345413999","provider":"WR Book House","version":"1.0","type":"link"}