{"product_id":"the-agile-brand-guider-tara-dezao-9798242328129","title":"The Agile Brand Guide(R): Customer Journey Management \u0026 Orchestration: For Marketers and CX Professionals","description":"\u003cb\u003eThe 3rd Edition of the Popular Book on Journey Management and Orchestration. Now expanded with chapters from new contributors.\u003c\/b\u003eA book for Marketers and Customer Experience professionals that cuts through the clutter with clear actionable steps to create customer journeys that are meaningful, engaging, and benefit both customers and brands.\u003cp\u003eMost enterprises don't struggle because they lack customer data or tools. They struggle because they lack a repeatable way to translate customer signals into consistent decisions-across marketing, sales, service, and digital channels-without creating a new mess in the process.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Agile Brand Guide to Customer Journey Management \u0026amp; Next Best Action (2026 Edition)\u003c\/b\u003e is a practical playbook for marketing and CX leaders who want to move beyond static maps and rules-based automation into a scalable, governed system for real-time decisioning. This curated edition-assembled by Greg Kihlström-includes contributions from multiple thought leaders and practitioners, bringing complementary viewpoints on strategy, operating model, data, governance, and measurement.\u003c\/p\u003e\u003cp\u003eInside, you'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eSeparate \u003cb\u003eCustomer Journey Management\u003c\/b\u003e (definition, governance, measurement) from \u003cb\u003eOrchestration\u003c\/b\u003e (execution), and connect both through \u003cb\u003eNext Best Action\u003c\/b\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBuild the core platform capabilities: mapping, triggers, event modeling, integrations, governance, analytics, and decisioning\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eDesign guardrails that protect customers (and the brand) while enabling speed and autonomy\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eMeasure value at the system level: outcomes, operational health, and momentum-not just channel metrics\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you're aiming for personalization at scale without \"random acts of automation,\" this guide gives you the structure to make it real-without pretending your org chart will magically cooperate.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tara Dezao,Raymond Gerber,Eytan Hattem\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798242328129\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/10\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.58d","brand":"Tara Dezao","offers":[{"title":"Paperback","offer_id":48447312265471,"sku":"9798242328129","price":17.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_419dc089-1238-45f4-888b-66b2a4072431.jpg?v=1777230268","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-agile-brand-guider-tara-dezao-9798242328129","provider":"WR Book House","version":"1.0","type":"link"}