{"product_id":"the-ai-human-edge-william-schmarzo-9798276657127","title":"The AI-Human Edge: Winning with Intelligence Technologies-On the Field and Beyond","description":"\u003cp\u003e\u003cb\u003eThe AI-Human Edge\u003c\/b\u003e is a groundbreaking, comprehensive playbook for leaders, innovators, educators, coaches, analysts, and decision-makers who want to harness the power of Artificial Intelligence-not to replace humans, but to elevate them. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn a world obsessed with bigger models, faster chips, and AI automation, Bill Schmarzo reframes the conversation: \u003ci\u003ethe real competitive advantage isn't artificial intelligence alone, but intelligence systems that learn with us, adapt to us, and amplify what humans do best.\u003c\/i\u003e Drawing on four decades of experience across sports, healthcare, education, business, and public service, Schmarzo introduces a bold new discipline-\u003cb\u003eIntelligence Analytics\u003c\/b\u003e-that integrates data science, design thinking, causal reasoning, reinforcement learning, and Generative AI into a unified, human-centered methodology. \u003cp\u003e\u003c\/p\u003eAt the core of the book are two transformative frameworks: \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eEntity Propensity Models (EPMs): \u003c\/b\u003e behavioral, predictive, and causal models that quantify how individuals-whether athletes, clinicians, students, frontline workers, or citizens-respond to situations, pressures, and contexts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEntity Language Models (ELMs): \u003c\/b\u003e personalized intelligence layers built on GenAI, Agentic AI, and reinforcement learning that turn insights into real-time guidance, explanations, and decisions tailored to each user.\u003c\/li\u003e\n\u003c\/ul\u003eTogether, EPMs and ELMs form adaptive intelligence systems-powered by \u003cb\u003efeedback loops, observability, backpropagation, and Temporal Difference learning\u003c\/b\u003e-that grow more accurate, more personalized, and more valuable with every interaction. This isn't the static analytics of yesterday; it's a living, learning architecture designed to compound value over time through human-AI collaboration. \u003cp\u003e\u003c\/p\u003eSchmarzo blends storytelling with hands-on execution, taking readers from the Moneyball revolution to modern nanoeconomics, where value is modeled at the individual level rather than through averages or population metrics. Along the way, he reveals why sports are the perfect sandbox for developing AI-driven learning systems-and how these same lessons can transform high-impact professionals across every industry. \u003cp\u003e\u003c\/p\u003eThe book is structured as a \u003cb\u003epractical, 600-page \"To-Do\" manual\u003c\/b\u003e, offering clear instructions, diagrams, canvases, and step-by-step design frameworks. Readers learn how to: \u003cul\u003e\n\u003cli\u003eBuild personalized behavioral models\u003c\/li\u003e\n\u003cli\u003eArchitect intelligence systems using Causal AI, Generative AI, Reinforcement Learning, and Language Models\u003c\/li\u003e\n\u003cli\u003eDesign high-trust AI tools that explain themselves and support human judgment\u003c\/li\u003e\n\u003cli\u003eOperationalize real-time decision support for coaching, mentoring, clinical care, education, leadership, and more\u003c\/li\u003e\n\u003cli\u003eCreate adaptive organizations that learn continuously\u003c\/li\u003e\n\u003cli\u003eDeliver intelligence to end users-students, patients, citizens, customers-through AI that truly serves them\u003c\/li\u003e\n\u003cli\u003eBuild their own custom Digital Assistant using the YODA (Your Own Digital Assistant) framework\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you are coaching a sports team, leading a hospital, managing an engineering operation, teaching a classroom, or directing public policy, \u003ci\u003eThe AI-Human Edge\u003c\/i\u003e gives you the tools to build AI systems that are \u003cb\u003eresponsible, transparent, explainable, personalized, and deeply human-centered\u003c\/b\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book is more than a strategy guide-it's a blueprint for a future where AI doesn't diminish human value, but magnifies it. A future where organizations learn faster, adapt smarter, and empower every individual to achieve their full potential.\u003cbr\u003eIf you want AI to amplify human capabilities and unleash their natural creativity\u003ci\u003e, The AI-Human Edge\u003c\/i\u003e is your playbook.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William Schmarzo\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798276657127\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/10\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 534\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.08d","brand":"William Schmarzo","offers":[{"title":"Paperback","offer_id":48801187168511,"sku":"9798276657127","price":36.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-ai-human-edge-william-schmarzo-9798276657127","provider":"WR Book House","version":"1.0","type":"link"}