{"product_id":"the-alchemy-of-growth-mehrdad-baghai-9780738203096","title":"The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise","description":"Growth unleashes benefits beyond the economic. It revitalizes organizations and invigorates the people in them, creating energy, a sense of purpose, and the glow of being on a winning team. Like the alchemy of old, it seeks to transform the everyday into the exalted by means that seem little short of magical. Yet growth is often elusive, achieved at unacceptable costs, or managed in fits and starts. Based on over three years of research and application at high-performing companies around the world, \u003ci\u003eThe Alchemy of Growth\u003c\/i\u003e is a comprehensive, practical approach to initiating, achieving, and sustaining profitable growth -- today \u003ci\u003eand\u003c\/i\u003e tomorrow. As the book shows, the secret is to manage business opportunities across three time horizons at once: extending and defending core businesses, building new businesses, and seeding options for the future. \u003ci\u003eThe Alchemy of Growth\u003c\/i\u003e offers managers at all levels the tools and concepts for investing in the right initiatives, capabilities, and talent to propel their companies into the future.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mehrdad Baghai, Steve Coley, David White\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0738203092\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780738203096\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Basic Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/30\/2000\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.10w x 0.80d","brand":"Mehrdad Baghai","offers":[{"title":"Paperback","offer_id":44049204183295,"sku":"9780738203096","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b891cc2c-63bd-4039-a2d2-579412eb9f42.jpg?v=1685000243","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-alchemy-of-growth-mehrdad-baghai-9780738203096","provider":"WR Book House","version":"1.0","type":"link"}