{"product_id":"the-algorithmic-shopper-paul-ferrando-accornero-9781250461902","title":"The Algorithmic Shopper: Rethinking Growth, Strategy, and Brand Power in an AI-First World","description":"\u003cp\u003e\u003cb\u003eYou can't separate marketing, product, and AI anymore--\u003ci\u003eThe Algorithmic Shopper \u003c\/i\u003ewill help you win the next era.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eMarketing has always relied on human psychology--now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents--dispassionate digital proxies with perfect memories, programmed to act in their users' best interests--are taking over, creating a fundamental separation between the shopper and the human consumer.\u003c\/p\u003e\u003cp\u003eA new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better--through a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent.\u003c\/p\u003e\u003cp\u003eAuthor Paul Ferrando Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs, to sales and marketing professionals, to C-suite leaders. Those who grasp our new reality will not merely survive the disruption--they will define the future of commerce.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Ferrando Accornero\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1250461901\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781250461902\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e St. Martin's Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/13\/2027\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.25h x 5.38w x 1.00d","brand":"Paul Ferrando Accornero","offers":[{"title":"Hardcover","offer_id":48801377157375,"sku":"9781250461902","price":29.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-algorithmic-shopper-paul-ferrando-accornero-9781250461902","provider":"WR Book House","version":"1.0","type":"link"}