{"product_id":"the-alignment-advantage-richard-nugent-9781398610637","title":"The Alignment Advantage: Transform Your Strategy, Culture and Customers to Succeed","description":"\u003cp\u003e\u003cb\u003eStrategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e It's not easy to build a winning strategy, a collaborative culture and a customer-led outlook, but they are all essential elements of an effective business. True success then arrives when they are highly-aligned - studies show that such organizations are 72% more profitable than their competition. \u003cb\u003e\u003ci\u003eThe Alignment Advantage\u003c\/i\u003e\u003c\/b\u003e guides you through this entire process with a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between. \u003cp\u003e\u003c\/p\u003e Arguing that Peter Drucker's claim that \"culture eats strategy for breakfast\" is counterproductive and Simon Sinek's \"start with why\" approach is compelling yet flawed, \u003cb\u003eRichard Nugent\u003c\/b\u003e dismisses flawed approaches and creates a clear, accessible blueprint for a more collaborative, data-driven and efficient organization. Illustrated with fascinating case studies from the likes of LEGO and Nike, \u003cb\u003e\u003ci\u003eThe Alignment Advantage \u003c\/i\u003e\u003c\/b\u003ecuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to effectively target your customers and clients.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Nugent\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398610631\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398610637\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.69d","brand":"Richard Nugent","offers":[{"title":"Hardcover","offer_id":44079796322559,"sku":"9781398610637","price":89.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3683b96d-d01d-4df9-b264-fbeed3519a56.jpg?v=1685483191","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-alignment-advantage-richard-nugent-9781398610637","provider":"WR Book House","version":"1.0","type":"link"}