{"product_id":"the-anatomy-of-persuasion-norbert-aubuchon-9780814409367","title":"The Anatomy of Persuasion: How to Persuade Others to Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote Y","description":"\u003cp\u003e\u003cstrong\u003eThis eye-opening book will show you how the power of persuasion can help you talk to anybody about anything and get what you want from it.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSome people seem able to coerce others into anything. Do they possess a natural talent that the rest of us can never hope to imitate? \u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Anatomy of Persuasion\u003c\/em\u003e literally dissects each step in the persuasion process. You will turn your great ideas into tangible realities as you learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eapply the two major principles of communication\u003c\/li\u003e\n\u003cli\u003eperceive the needs of others\u003c\/li\u003e\n\u003cli\u003epresent the features and benefits of their idea\u003c\/li\u003e\n\u003cli\u003eunderstand the subconscious decisions people often make\u003c\/li\u003e\n\u003cli\u003ecreate a logical, error-free proposal (oral or written) that will win the day\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe Anatomy of Persuasion\u003c\/em\u003e provides you with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Norbert Aubuchon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0814409369\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814409367\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/27\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.40d","brand":"Norbert Aubuchon","offers":[{"title":"Paperback","offer_id":44120316641535,"sku":"9780814409367","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_732f14a0-2cc8-4b2a-a359-f6d56ef5a9ff.jpg?v=1687413673","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-anatomy-of-persuasion-norbert-aubuchon-9780814409367","provider":"WR Book House","version":"1.0","type":"link"}