{"product_id":"the-anatomy-of-yes-joseph-g-burke-9781929266982","title":"The Anatomy of Yes: The Story Behind Every Sale","description":"Stories sell products. But why? More importantly, how can you construct a story that captures a customer's emotions, gets them to ignore your competition, and keeps them riveted to your storyline for a lifetime? \u003cp\u003e The answer is centuries old, and author Joseph G. Burke details how these stories began and how he applied them as a marketing executive at two of Forbes Top 25 Most Inspiring Companies in America.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joseph G. Burke\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1929266987\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781929266982\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wellspring\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.60w x 0.80d\u003c\/p\u003e","brand":"Joseph G. Burke","offers":[{"title":"Hardcover","offer_id":44048851632383,"sku":"9781929266982","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_db553232-d697-45d2-bb00-836cba5df3cb.jpg?v=1684998186","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-anatomy-of-yes-joseph-g-burke-9781929266982","provider":"WR Book House","version":"1.0","type":"link"}