{"product_id":"the-anime-boom-in-the-michal-daliot-bul-9780674241190","title":"The Anime Boom in the United States: Lessons for Global Creative Industries","description":"\u003cp\u003e\u003ci\u003eThe Anime Boom in the United States\u003c\/i\u003e is a comprehensive and empirically grounded study of the expansion of anime marketing and sales into the United States. Using the example of Japanese animation, it examines the supporting organizational and cultural processes that constitute a transnational system for globalizing and localizing cultural commodities. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDrawing on field research, survey data, and in-depth interviews with Japanese and American professionals in the animation industry, the authors investigate anime's arrival in the United States beginning in the 1960s, and explores the transnational networks of anime production and marketing as well as the cultural and artistic processes the genre has inspired. \u003cp\u003e\u003c\/p\u003eThis detailed study of the anime boom in the United States is the starting point for a wider investigation of the globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. It is an indispensable guide for all those interested in understanding the dynamics of power structures in cultural and media globalization.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michal Daliot-Bul,Nissim Otmazgin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0674241193\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780674241190\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.10w x 0.60d","brand":"Michal Daliot-Bul","offers":[{"title":"Paperback","offer_id":49096690139391,"sku":"9780674241190","price":25.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-anime-boom-in-the-michal-daliot-bul-9780674241190","provider":"WR Book House","version":"1.0","type":"link"}