{"product_id":"the-apology-impulse-cary-cooper-9780749493202","title":"The Apology Impulse: How the Business World Ruined Sorry and Why We Can't Stop Saying It","description":"\u003cp\u003e\u003cb\u003e\u003cbr\u003eWINNER: \u003c\/b\u003e \u003ci\u003eAmerican Book Fest Best Book Award 2020 - Communications\/Public Relations \u003c\/i\u003e\u003cbr\u003e\u003cb\u003eWINNER: \u003c\/b\u003e \u003ci\u003eNYC Big Book Award 2020 - Marketing and Public Relations\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSaying sorry is in crisis. On one hand there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the other there are people and organizations who have done truly terrible things issuing much-delayed statements of mild regret. \u003cp\u003e\u003c\/p\u003eWe have become addicted to apologies but immune from saying sorry. \u003cp\u003e\u003c\/p\u003eIn January 2018 there were 35 public apologies from high-profile organizations and individuals. That's more than one per day. Between them, in 2017, the likes of Facebook, Mercedes Benz and United Airlines issued over 2,000 words of apologies for their transgressions. Alarmingly, the word 'sorry' didn't appear once. \u003cp\u003e\u003c\/p\u003eThis perfectly timed book examines the psychology, motivations and even the economic rationale of giving an apology in the age of outrage culture and on-demand contrition. It reveals the tricks and techniques we all use to evade, reframe and divert from what we did and demonstrates how professionals do it best. Providing lessons for businesses and organizations, you'll find out how to give meaningful apologies and know when to say sorry, or not say it at all. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThe Apology Impulse \u003c\/i\u003e\u003c\/b\u003eis the perfect playbook for anyone - from social media executive through to online influencers and CEOs - who apologise way too much and say sorry far too infrequently.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cary Cooper, Sean O'Meara\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749493208\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749493202\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/29\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.46h x 5.43w x 0.94d","brand":"Cary Cooper","offers":[{"title":"Paperback","offer_id":44130128298239,"sku":"9780749493202","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_085c8d96-8f83-473b-88f9-c7c7c9700804.jpg?v=1687467718","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-apology-impulse-cary-cooper-9780749493202","provider":"WR Book House","version":"1.0","type":"link"}