{"product_id":"the-art-and-science-of-m-u-shah-9789356486195","title":"The Art and Science of Powerful Business Writing","description":"\u003cp\u003eThe Art and Science of Business Writing is a concise, well-structured guide that will help readers learn and master the art of business writing. The book assists in learning this skill with a focus on its practical application in business life. Several practical and down-to-earth tips in the form of readily actionable Dos and Don'ts are provided in the book. The book explains how to convey our contention with a logical, cogent and convincing argument that is powerful enough to change the reader's belief and make him buy our message. A special focus is laid on making the communication respectful, tactful and non-offensive.\u003c\/p\u003e\u003cp\u003eGetting desired results through a business letter is a complex issue. A properly strategised and tactfully written letter, the contractual tenability of your contention, the strength of supporting documents, relationships with the customer, relentless follow-up etc., will collectively decide success or otherwise. \u003c\/p\u003e\u003cp\u003eThe book is full of 'before' and 'after' examples, highlighting undesirable and desirable versions with commentary. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e M. U. Shah\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9356486190\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789356486195\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Clever Fox Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/06\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.49d","brand":"M. U. Shah","offers":[{"title":"Paperback","offer_id":46401592295679,"sku":"9789356486195","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-art-and-science-of-m-u-shah-9789356486195","provider":"WR Book House","version":"1.0","type":"link"}