{"product_id":"the-art-of-company-design-roberto-fantino-9791221075601","title":"The Art of Company Design: The experience of an airplane designer who has become a company designer","description":"Airplane Design and Company Design have many commonalities.\u003cbr\u003eThey both have a mission, a context where they are supposed to operate (the air for the airplane and the business for the company) and a strategy, which determines how to accomplish the mission in that context.\u003cbr\u003eDesign starts from there.\u003cbr\u003eIn both cases it must lead to a solution that will make the mission accomplishment possible and optimize the resources necessary to do it.\u003cbr\u003eIn both cases, the crystal ball is not an available tool. Mistakes are, therefore, part of the game. They must be included in the planning and they must be fixed.\u003cbr\u003eFixing solutions, though, is an endless task. The process is called \"Learning Experience\". A very nice way of putting it!\u003cbr\u003eAnd the \"learning\" process doesn't stop even when the airplane becomes operational. Designing and redesigning is therefore a common approach to airplane design.\u003cbr\u003eCompany design is no exception. It is an ever-ending process that requires specific skills and adequate tools to support it.\u003cbr\u003eThis book doesn't have the ambition of being a reference manual, but only a support to enhance the talents a manager\u003cbr\u003epossesses and help him\/her exploit them, while performing his\/her activities of strategic relevance.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roberto Fantino\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9791221075601\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amazon Digital Services LLC - Kdp\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/23\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d","brand":"Roberto Fantino","offers":[{"title":"Paperback","offer_id":48241798906111,"sku":"9791221075601","price":34.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_60fced01-3177-4400-9489-4b63408539a1.jpg?v=1772655947","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-art-of-company-design-roberto-fantino-9791221075601","provider":"WR Book House","version":"1.0","type":"link"}