{"product_id":"the-art-of-consultative-selling-venkatesh-upadrista-9781498707718","title":"The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead","description":"\u003cp\u003eIf IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall business performance. \u003cb\u003eThe Art of Consultative Selling in IT\u003c\/b\u003e provides a practical framework for becoming a successful consultative seller and shows how to use the blue ocean strategy to identify opportunities in areas where there is no competition.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Venkatesh Upadrista\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1498707718\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781498707718\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Productivity Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/27\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 167\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.90h x 6.90w x 0.40d","brand":"Venkatesh Upadrista","offers":[{"title":"Paperback","offer_id":48088439095551,"sku":"9781498707718","price":61.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e87c30d3-fee3-4c15-a111-31d6b4e810c0.jpg?v=1769104832","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-art-of-consultative-selling-venkatesh-upadrista-9781498707718","provider":"WR Book House","version":"1.0","type":"link"}