{"product_id":"the-art-of-going-global-olga-e-annushkina-9783030210465","title":"The Art of Going Global: A Practical Guide to a Firm's International Growth","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInternationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step - cultivating a truly international perspective in your senior management team - it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, \u003ci\u003eThe Art of Going Global\u003c\/i\u003e will help to improve your decision-making capabilities in relation to a range of challenges, including: \u003c\/p\u003e\u003cp\u003e- Selecting foreign markets \u003c\/p\u003e\u003cp\u003e- Adapting your business model\u003c\/p\u003e- Navigating uncertain global markets\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Managing across cultures\u003c\/p\u003e\u003cp\u003e- Choosing between entry mode options\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWith case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Olga E. Annushkina,Alberto Regazzo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030210464\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030210465\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/06\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 195\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.46d","brand":"Olga E. Annushkina","offers":[{"title":"Paperback","offer_id":47520642793727,"sku":"9783030210465","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_13d464ab-1dd1-4ded-9050-ea308bdfe33c.jpg?v=1762886292","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-art-of-going-global-olga-e-annushkina-9783030210465","provider":"WR Book House","version":"1.0","type":"link"}