{"product_id":"the-art-of-immersion-frank-rose-9780393341256","title":"The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories","description":"\u003cp\u003eNot long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we \u003cem\u003eare\u003c\/em\u003e media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate--as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frank Rose\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0393341259\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780393341256\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/05\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.22h x 5.53w x 0.94d","brand":"Frank Rose","offers":[{"title":"Paperback","offer_id":43919671230719,"sku":"9780393341256","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_06611785-8b3b-4db3-917c-e13b36321031.jpg?v=1680810673","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-art-of-immersion-frank-rose-9780393341256","provider":"WR Book House","version":"1.0","type":"link"}