{"product_id":"the-art-of-short-form-bryan-cook-9781138910515","title":"The Art of Short Form Content: From Concept to Color Correction","description":"\u003cp\u003eThe Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of\u003ci\u003e \u003c\/i\u003ecreating short form filmic content - a category which\u003ci\u003e \u003c\/i\u003eincludes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much\u003ci\u003e \u003c\/i\u003eanything else with a running time under five minutes.\u003ci\u003e \u003c\/i\u003eThough short form is an important part of the film industry, it\u003ci\u003e \u003c\/i\u003eis typically overlooked in books on the art of filmmaking.\u003ci\u003e The Art of Short Form Content \u003c\/i\u003efills this industry\u003ci\u003e \u003c\/i\u003evoid by answering the type of questions that working\u003ci\u003e \u003c\/i\u003eshort form content creators deal with every day. As\u003ci\u003e \u003c\/i\u003eCook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: \u003c\/p\u003e\u003cp\u003e- Interviews with leading short form content creators\u003c\/p\u003e\u003cp\u003e- Details on how to create everything from a corporate piece to a Super Bowl spot\u003c\/p\u003e\u003cp\u003e- Strategies for how to quickly attract viewer attention to your content\u003c\/p\u003e\u003cp\u003e- Extensive information on how to best utilize the craft of film-making in an advertising context\u003c\/p\u003e\u003cp\u003e- A comprehensive companion website that can be found at www.focalpress.com\/cw\/cook\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bryan Cook\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138910511\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138910515\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/25\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 190\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.50w x 0.40d","brand":"Bryan Cook","offers":[{"title":"Paperback","offer_id":44072917729535,"sku":"9781138910515","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9735b6e1-d9c7-4fae-8c7c-93938d185517.jpg?v=1685444709","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-art-of-short-form-bryan-cook-9781138910515","provider":"WR Book House","version":"1.0","type":"link"}