{"product_id":"the-artification-of-luxury-fashion-marta-massi-9783030261207","title":"The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations","description":"\u003cp\u003e\u003cb\u003eSections\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTopics\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePotential authors\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eForeword\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe artification of luxury\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFrançois Colbert, \u003c\/b\u003e Full Professor, HEC Montreal\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eIntroductory section \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePreface\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe introduction will present the subject and the structure of the book, and will make the case for the study of the relationship between art and fashion. It will offer a review of the various contributions in order to provide context and offer the interpretation key to the book. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eMarta Massi\u003c\/b\u003e, Assistant Professor, Università Cattolica del Sacro Cuore; \u003c\/p\u003e \u003cp\u003e\u003cb\u003eAlex Turrini\u003c\/b\u003e, Associate Professor, Southern Methodist University, TX, USA \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 - \u003c\/b\u003eWhen Fashion Met Arts: The Artification of Fashion Brands\u003c\/p\u003e \u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 will review the literature on the artification of fashion in order to illustrate how two apparently separated worlds, such as art and fashion, are increasingly interacting and collaborating to achieve mutual benefits. \u003c\/p\u003e \u003cp\u003eThis introductory chapter will provide the theoretical foundation to analyze the cases of art\/fashion collaboration. It will also outline the main strategies used by fashion firms, i.e., 1) corporate art collections; 2) corporate museums; 3) exhibits and installations; 4) Mecenatism (support to artists or creation of foundations); 5) sponsorships and cobranding; 6) art-based fashion brand management. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eMarta Massi\u003c\/b\u003e, Assistant Professor, Università Cattolica del Sacro Cuore; \u003c\/p\u003e \u003cp\u003e\u003cb\u003eAlex Turrini\u003c\/b\u003e, Associate Professor, Southern Methodist University, TX, USA \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 - Art \u0026amp; Fashion Synergies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 - Brunello Cucinelli, a humanistic approach to fashion \u003c\/p\u003e \u003cp\u003eChapter 5 will focus on Brunello Cucinelli. Founded in 1978, Brunello Cucinelli has been the subject of significant interest in recent years in connection with its ability to continue to growth its brand in an ongoing connection with arts and culture. Cucinelli represents an example of \"employee-centered approach humanistic capitalism.\" Based in Solomeo in Central Italy, where it founded the School for Arts and Craft, the company identifies its truest meaning and aesthetic research in manual work and craftsmanship, the most authentic expressions of people's humanity and creativity. \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChiara Paolino, \u003c\/b\u003eAssistant Professor, \u003cb\u003e \u003c\/b\u003eUniversità Cattolica del Sacro Cuore\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAriane Berthoin Antal, Research Fellow, \u003cb\u003e \u003c\/b\u003eWZB Berlin Social Science Center \u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePart 2 - Art \u0026amp; Fashion Contaminations\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 - Trussardi and the art of promoting art \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eChapter 3 will look at Trussardi, a brand that has showed a consistent link to the arts. In particular, it will focus on Fondazione Trussardi, an institution aimed at the promotion of contemporary art; a nomadic museum for the production and spreading of art in multiple contexts and through different channels.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eFrançois Colbert, \u003c\/b\u003eProfessor, \u003cb\u003e \u003c\/b\u003eHEC Montreal\u003cb\u003e; Andrea Rurale, Lecturer, \u003c\/b\u003eBocconi University\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 - Gucci: Branding art or art branding?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4 will deal with Gucci, a brand that has held a fructuous collaboration with artists, created its own museum and used arts in and out its stores (e.g., Gucci Walls; Gucci Art Lab). The connection of Gucci to the arts is also fostered by the ownership of the company by Francois Pinault, who developed Palazzo Grassi and Punta della Dogana in Venice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marta Massi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030261204\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030261207\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave Pivot\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/19\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 166\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.63d\u003c\/p\u003e","brand":"Marta Massi","offers":[{"title":"Hardcover","offer_id":44410795852031,"sku":"9783030261207","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_425d57a9-458e-4f9f-b057-c4bacc6f5d4d.jpg?v=1697537770","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-artification-of-luxury-fashion-marta-massi-9783030261207","provider":"WR Book House","version":"1.0","type":"link"}