{"product_id":"the-athletes-nil-playbook-kristi-dosh-9781394354054","title":"The Athlete's Nil Playbook: The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness","description":"\u003cp\u003e\u003cb\u003eThe definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, \u003ci\u003eThe Athlete's NIL Playbook\u003c\/i\u003e walks readers through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have successfully navigated this burgeoning market: the Cavinder Twins, Olivia Dunne, Travis Hunter, Chase Griffin, Emily Cole, and many more.\u003c\/p\u003e \u003cp\u003eWritten by Kristi Dosh, a seasoned sports business reporter and founder of a nationally-recognized news platform covering the business of college sports, this book covers aspects of NIL including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe types of opportunities available (social media marketing, lessons, camps\/clinics, merchandise, personal appearances, and more)\u003c\/li\u003e \u003cli\u003eWhether you need an agent or not, and how to find the right one if you do\u003c\/li\u003e \u003cli\u003eWorking with third parties like collectives and marketplaces and protecting\/registering your own intellectual property\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eA true playbook for leveraging and capitalizing on NIL monetization opportunities, \u003ci\u003eThe Athlete's NIL Playbook\u003c\/i\u003e is an essential read for athletes and parents seeking to ensure athletic success is matched with lucrative financial and career opportunities that can go far beyond graduation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kristi Dosh\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394354053\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394354054\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/02\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Kristi Dosh","offers":[{"title":"Paperback","offer_id":46685875831039,"sku":"9781394354054","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4eea47ae-21da-4925-b547-83d162d458b3.jpg?v=1741727035","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-athletes-nil-playbook-kristi-dosh-9781394354054","provider":"WR Book House","version":"1.0","type":"link"}